Translation and foreign-language publishing rights are now available for select international markets.
Oberfeld Press is making translation and foreign-language publishing rights to The Brand Operating System: The Architecture of Trust, Authority, and Growth by Marc V. Stress available for discussion in select international markets.
Published in July 2026, The Brand Operating System presents a framework for treating brand as business infrastructure rather than simply marketing, identity, or communications. Written for business leaders, founders, brand professionals, strategists, and designers, the book examines how positioning, trust, organizational alignment, communication, and growth operate as parts of an interconnected system.
With international distribution established, Oberfeld Press is beginning to explore the next stage of the book’s development: working with publishing partners who can bring the work to readers in their own languages and markets.
International Publishing and Translation Rights
Oberfeld Press is welcoming opportunities for foreign-language and international publishing rights to The Brand Operating System, including translation rights and territory-specific editions. The objective is not simply broader distribution.
Distribution allows the existing edition to reach readers around the world. International publishing rights create a different opportunity: for experienced publishers within individual markets to adapt, position, publish, distribute, and promote the book with a deeper understanding of local language, business culture, bookselling, and readership.
For the right publishing partner, that creates room for The Brand Operating System to operate as a locally published title rather than simply an imported one.
Oberfeld Press is particularly interested in conversations with established independent publishers, business and management imprints, design and creative-industry publishers, university and professional presses, literary and rights agencies, and other organizations with demonstrated strength in relevant markets.
A Book Built for an International Business Audience
Although The Brand Operating System was first published in the United States, its central questions are not particularly American, and in fact relevant to all business.
How does an organization create trust?
How does positioning survive growth?
How do companies maintain coherence across departments, markets, channels, and audiences?
How does brand become something an organization operates rather than something its marketing department periodically refreshes?
These are increasingly global management questions.
The book approaches them through a combination of systems thinking, brand strategy, communication theory, organizational practice, and more than 25 years of professional experience. Rather than treating brand as a collection of promotional activities, it presents brand as an operating layer connecting strategy, behavior, experience, communication, and long-term market authority.
That framework makes the title relevant across a range of professional audiences, including business leadership, entrepreneurship, marketing and brand management, design, communications, consulting, and higher education.
About The Brand Operating System
Title: The Brand Operating System
Subtitle: The Architecture of Trust, Authority, and Growth
Author: Marc V. Stress
Publisher: Oberfeld Press
Publication: 2026
ISBN: 9798994982204
Original Language: English
Marc V. Stress is a brand strategist, designer, author, and Professor of Practice at Syracuse University’s School of Design. His work focuses on the systems organizations use to build trust, establish authority, maintain brand coherence, and create growth that compounds over time.
The Brand Operating System is the inaugural title from Oberfeld Press, an independent publishing imprint focused on works exploring design, brand, culture, communication, and systems of meaning.
Rights Inquiries
Publishers, agents, rights representatives, and other qualified partners interested in translation, foreign-language publication, or international publishing opportunities for The Brand Operating System are invited to contact Oberfeld Press.
Rights inquiries should identify the proposed language or territory and include relevant information about the publisher, imprint, or organization making the inquiry. Contact Oberfeld Press directly.
International rights inquiries are open.